About NutriVita
Healthy living, made possible for all.
It started in a kitchen.
In 2018, Maxi-lee began juicing for her best friend’s mother after a terminal diagnosis. Real food, made with love. People felt the difference. They wanted more. What began as an act of love became a mission.
That mission is still at the heart of everything we make. We believe real, nourishing food shouldn’t be a privilege — it should just be part of life. For everyone.
Real food. No nasties. Ever.
We pour the same care into every product that you’d put into a home-cooked meal — because that’s exactly how NutriVita started. Real ingredients, nothing hidden, nothing artificial. The kind of food that makes you feel genuinely good from the inside out.
More than a brand — a social enterprise
We didn’t build NutriVita just to sell smoothies. We built it to create real opportunities — for the women on our team, the farmers we source from, and the children in our communities.
- Jobs for women & youth in our KZN and Cape Town facilities
- Support for small-scale local farmers
- Every sale contributes to child nutrition in KZN through our Happy Healthy Human NPC — real food reaching the kids who need it most
- B-BBEE Level 2, women-owned — so partnering with us strengthens your scorecard too
Certified, and proud of it
ISO 9001 · ISO 22000 · GFSI Food Safety · SANHA Halaal · Proudly South African · B-BBEE Level 2
Meet the founders
Maxi-lee and Xoliswa are two mothers from KZN who built NutriVita from a home kitchen — one leading the brand, the other running operations. Different strengths, one shared belief: that good food should be for everyone.
“It started as an act of love. Honestly, it still is.”
— Maxi & Xoli
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